In 2009, Butterfinger, part of Nestle Confections' lineup, came to us for promotional ideas that went beyond the traditional seasonal FSI. They wanted a grand prize and colorful displays.

Of a variety of light-hearted concepts, it was the Coast-to-Coast Comedy Trip that tickled their funny bones the most. In addition to some social media, web, and texting activities, we also created displays at grocery stores, a well-timed FSI, and flyers at Improv and Funny Bone locations across the country. I have no idea how the New York Times caught wind of it, but it was welcome publicity.