After more than 20 years in the business, I check nearly all the boxes—there truly isn’t much I haven’t done. I started out in advertising, bobbing and weaving my way through agencies and marketing departments to where I am today. I love to write and have been lucky enough to make a fruitful career out of it.
Original copy is not an oxymoron. My approach to copy is a creative one, intended to stand out among industry jargon and clutter—and whatever AI generates. Like menu descriptions, I start with the meat and build out an incendiary plate of deliciousness in exact portions. If copy is my best-at, headlines are definitely my win-at.
It was very difficult to choose what to put in my portfolio, so instead of packing it with award-winning work only, I made my selections based on the behind-the-scene stories I can share during introductions and interviews. And then there are the stories about the stories—those from the press, which I’ve included in the website. So let’s chat. And if you’d like to see more of this or that —just let me know. I’m not scary or grouchy—I like to have fun.
Phone
(614) 579-9868
Email
cendiluhoo@yahoo.com