Breaking the silence about intractable ED.
Erectile dysfunction treatment is a very lucrative industry. In fact, one recent study says that the ED drug market will reach $2.5 billion by 2028. The pills are easy enough for men to get discreetly, with minimal medical hassle, but for those men who have ED that is resistant to pharmacological treatment, they often suffer in silence.
AnswerED was born out of consumer research findings that included two main points: (1) Men don’t want to talk about ED, even with their doctors; (2) They have a lot of questions that go unanswered because, (1).
This is where it gets good: we pivoted our communications toward women, driving them to the website with targeted banner ads, promising that their ED questions would be answered.
It turns out that wives and girlfriends don’t mind talking about it with doctors, because the subject affects them as well. This gets the conversation started about medical implants. We ended up with a handful of men who were excited to share their stories on camera about how the AMS solution saved their, uh, manhood.
