Opening new doors for Wayne-Dalton.
DIYers design the home of their dreams with curated fixtures, custom features, and carefully selected installations. They shop at places like Lowe’s. But in 2005, when it came to garage doors, their options were limited to what they see in catalogs and showrooms. That is, until Wayne-Dalton decided to bring customizable options directly to them—where they shop most.
With the assistance of SBC Advertising, they designed an interactive display and put the design in front of a focus group of Lowe’s customers. When the focus group weighed in, we tweaked the display and created a package about the installation to Lowe’s. We even added some quotes from the focus group. It was well received and almost two decades later, this partnership between Wayne-Dalton and Lowe’s continues.
SBC’s New Business department would later use this piece in a mailer as a demonstration that their strategy, research and creative capabilities get results.
